.png)
Content design & writing
Case studies, summaries, and samples of my work
Client-facing
content design
Content design
for learning
How my work evolved
The connection between each experience and role has always been the same:
-
curiosity about people
-
how people take in information
-
how words and structure can make effective experiences
Journalistic
reporting
I was drawn to journalism for the people and stories. I loved listening closely, following one detail to the next, and shaping what I learned into something others could understand or connect with.
Content development
I found a role where writing and customer service clicked. Years of storytelling helped me make information clear, useful and engaging, so the move into instructional content felt natural.
Educational
content design
I realized I liked shaping both the words and the experience. I focused on clear order, context and flow so people could move through information without feeling confused or overwhelmed.
UX
content design
UX gave a name to what I liked most: understanding people, spotting friction and creating content that helps them move forward confidently without making the content itself feel like work.
How I think
I’m drawn to the human side of content: the connection, the context and the conversation.
I like starting with the messy version: lots of information, different perspectives and unanswered questions. I listen closely, ask what matters, and look at how people naturally move through information. Then I shape the words, structure and flow so the experience feels clear, useful and easy to follow.
I love words, but words only work when they’re in the right order and make sense for the person receiving them.